BMW uses after-image effect to get in your head

23 Dec

Adland posts this really neat ad concept from BMW that I’ve never seen done before. They use an after-image burn-in effect on the viewer and basically forces the letters of BMW to appear and fade away inside the viewer’s mind. The effect is similar to looking at a very bright light and then closing your eyes until you can see a halo of the outline of what you just looked at.

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