“Be Stupid,” Break Records?!

17 Nov

Say what you will about Diesel’s controversial “Be Stupid” campaigns, but you’ve got to admit, they do make you stop and look twice at the ridiculous ad.

And now, thanks to their “Be Stupid” contest, the ridiculousness is officially memorialized in the Guinness Book of World Records.

Their premise was simple: come up with the craziest (yet feasible) idea, and Diesel would make it come to life.

The winner? A human recreation of Noah’s Ark….on piggyback…with 150 pairs of people dressed up in animal outfits.

Trust, you’ve got to see it to believe it.


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