BE STUPID.

26 Oct

Stupid is good for you. If you’ve never done stupid, you’ve never done anything at all. Think less, stupid more. Are u smart enough to be stupid?

Diesel is genius. “Stupid” as a marketing proposition? I personally think that this sort of stunt makes people listen, and its creative. LOVE.

Check out their words of wisdom here.

http://storage.diesel.com/bestupid/docs/whystupid.pdf

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